One day when she is lost she meets a dragon who will not take her back to the palace until she says the magic word (even crying doesn’t work). Finally the little princess remembers to say please. When she arrives home her parents want to shower her with gifts but all she wants is for her new friend the dragon to come round to play. Bright and comical illustrations subtly remind children that simple pursuits, like playing with a friend, bring greater happiness than all the sparkly things in the world.
Sometimes children just can't stop themselves from asking for everything they see and in the modern consumerist society it is increasingly difficult for parents to say no to their children's demands. The little princess's parents give her all the sparkly things she wants whenever she asks for them but she is never happy and she never says please.